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What do you get when you apply Swedish design flair and safety culture to ski equipment? You get the POC range of protective products. In their own words, POC’s mission is “to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists.” POC has supplemented its strong focus on ski helmet development and body impact protection for ski racers with products that are also geared towards recreational skiers, boarders and cyclists. Overall, POC produces some of the most effective, stylish and distinctive protective products on the market.